A growing number of businesses are now leveraging voice channels to engage with customers and prospects. While taking this approach can yield fruits, there is also the problem of blocked or rejected calls. No wonder it is essential to consider taking advantage of what branded calling now offers.
Branding calling is a solution that provides vital brand information on incoming call screens and thorough call authentication measures so customers and prospects are more knowledgeable about who’s calling. In a nutshell, branded call is important when you want to reach out to customers and maximize your sales.
Here are some of the most notable benefits accompanying branding calling for enterprises:
Helps Drive Revenue Growth
Making branded calls can help enterprises reduce unwanted and fraudulent robocalls, increase customer trust in their brand, and improve the caller ID experience for customers. Keep in mind robocalls are among the main reasons behind depleted trust in brands. This has made it extremely difficult for businesses in high-touch industries that count on voice channels to reach their customers.
Better Manage Business Reputation
Scammers who successfully pose as businesses and swindle customers have a lasting, damaging effect on those enterprises’ brand image and reputation. That’s where branded calls come into play since they help build trust in customers that the enterprise trying to contact them is not a bad actor.
Remember, branded calling solutions boast call authentication technology that displays brand information to potential customers on an incoming call screen. You can deem it as a prerequisite to offering a rich branded call display.
The Bottom Line
Although we all agree that branded call is important to the success of businesses, more rigorous testing, research and experimentation is needed to better understand the full impact of branded calling solutions.
But there remains a proven demand for branded calling technology. A higher percentage of consumers are more willing to answer the phone if the caller ID displays the name or logo of a brand they recognize. No wonder it’s worth trying when you want to increase call answer rates and improve brand trust.