Having custom logo mats at your entryway helps keep the entry of your business thoroughly clean, secure, and professional to look at. That’s easy to see since logo mats are designed to increase your brand visibility. After all, they will put you front and center in your customers’ minds as soon as they walk.
Deciding to embed your facility’s entrance mats using a business logo or personalized logo is a positive way of sending a sales message to visitors when they enter your workplace. Not to mention the fact that custom logo mats are an inexpensive way to enhance facility protection and boost present marketing and advertising campaigns.
But to reap maximum benefits, it calls for consideration of basic principles of design and style. And that’s what this quick guide will help you unravel today. Below are important logo rug layout suggestions worth considering.
Do Away with Clutter
When it comes to custom logo mats, the more the design the more ineffective it will be. Simplicity is vital for two reasons. First, designs are crispier and much more easily read. Moreover, it is essential to understand that the design will be put on a floor mat. Prospects and customers are going to be moving over the rug and usually may have just a couple of seconds to notice the slogan, design, or emblem.
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To get the most out of your logo rug, be sure to select an uncomplicated logo or image together with a color combo that ‘pop’s. Through this action, you will make a mat that will successfully communicate your brand information.
Find Logo Motivation
One area that you should never go wrong when using mats and rugs for branding and marketing campaigns is the logo. Your custom logo rug style and design doesn’t have to become restricted to a single slogan or outdated business logo. Take it upon yourself to find a few logo motivations to help you. Company websites, business cards, and other marketing materials can offer inspiration for your new custom logo mats.
Use Different Colors
In most cases, all colors should blend with the existing color plan of your business. Coordinating logo rugs using the color design of the present logo, personal uniforms, or merely any other facility décor create to some extent a degree of uniformity throughout these factors. This helps prospects and customers more easily connect to the logo on the rug along with your brand.
Moreover, it is critical to choose different colors that can ensure your logo pops from the top of the mat. You can select a light-colored background if the logo or visual design leveraged consists of dark colors. On the other hand, choose a dark background if the design or logo includes a tight color design.
Need additional help with creating your custom logo mats? Contact the professionals at Ultimate Mats for all matting tips and much more. Our commercial floor mats with logo help showcase a logo, name, or even a promotional message to make your customers feel welcome.
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