Undertaking effective target audience research for persona building is the key foundation to your marketing strategy. This entails understanding who your ideal prospects and customers are, who are your competitors, as well as the core pain points that your product or service solves.
Creating a target audience is important also since it allows you to know where to focus your sales and marketing efforts. This helps you understand who your target customers are and what they care about. Only then can youget the highest possible visibility without strain. With this said, let’s dive into some accurate ways to identify the target audience for your website.
Create a Market Position Map
The most suitable way of undertaking target audience research for personal building is to use a market analysis known as market mapping. This is a simple diagram that allows you to identify gaps in the market your product or website operates in. Once you’ve finished plotting all your relevant competitors, you should go ahead and look where there are large empty spaces on the chart.
But where there are lots of brands clustered together shows that a market is oversaturated. By assessing this, you may possibly find that there are plenty of websites catering for formal, experienced professionals but a few that serve casual professionals.
You can even realize that there are websites catering to professionals of all experience levels yet few who serve those with a casual interest. And this makes it easier for your industry or market to find a niche and handle the audience targeting.
Research Your Competitors
It’s indeed crucial to always keep a close eye on what your competitors are doing. If there are companies selling similar products to yours and have been in the industry for years, then they most likely know your audience very well. In this regard, you should look at their social media platforms, consider monitoring keywords and hashtags, the type of people that regularly like their posts and the type of content that gets a lot of pressure.
Moreover, see if you’re able to find the areas that aren’t working so well for your competitors and check if you can be in a position to improve them. Compiling this along with the data you already have on your current customers can possibly widen your audience reach to a group you’ve never considered before.