Top Reasons to Connect to A YouTube Brand Account

Many private and public agencies are fond of publishing their videos on YouTube. And there is nothing wrong with that considering it is the second most visited search engines after Google. What this simply means is that you stand a better chance of reaching out to a wider audience in almost time.

But the biggest mistake most make is failing to secure their YouTube brand account. If you are yet to do so, then there is no other better time than now. Below are some of the most notable reasons for connecting to a YouTube brand account.

Enhance Security

There’s a good chance you already know one or two YouTube accounts that have been hacked. This is probably the last thing you want to happen after publishing your video content. The good news is securing a branded business account can significantly reduce the chances of someone hacking your YouTube account.

This is easy to see considering it allows people access to your YouTube channel without necessarily granting them access to your Google account. YouTube viewers won’t be able to see your email address or name, and there won’t be any association between your Google account and your brand account.

Allows for Customization

To give your channel a professional appeal, then it is in your best interest that you have it customized. Once you register your brand account, you’ll be allowed to choose your channel name and URL. In most cases, YouTube names your channel after your email address but this doesn’t give you the credibility viewers look for when sourcing information online.

No wonder you should take it upon yourself to choose a name and URL that’s consistent with your agency’s name or URL across social media platform. Be sure to write and easy-to-understand channel description and choose an engaging thumbnail for the channel.  Remember to roll out your branding across your profile picture and channel banner.

The Bottom Line

Creating a YouTube brand account guarantees that you will be given access to Analytics. But you need a personal YouTube account to set up a YouTube brand account. If you don’t have the account, you might want to create it before you can proceed with anything. You should also take it upon yourself to learn more about creating a YouTube brand account. That way, you won’t leave open the door for mistakes.